You may have thought long and hard about a great business idea and put together a website to get it up and running and the processes that are involved to generate revenue. But have you thought about your branding? Have you thought about your business identity and how your customers perceive you or identify with your products?
These questions generally fall under branding. Part of your brand is your logo. Your logo should be well thought out and should represent your business and what it does with its design and colors. You logo should be on everything that you do from your letterhead and envelopes to your sign and business cards. In short it allows others to identify you from your competitors.
By having your logo on your products allows your customers and potential clients to build awareness of your company. They start to become comfortable with you as they associate your brand with what you represent.
Our in house designers at Korum Services will sit down with you and develop a visual image for your company. If you already have a logo that may not be working for you we can tweak it and change it to make it exactly what you may need for your growing business.
Remember in the end you should be happy with your logo. It should represent your company and should be scalable to fit on business cards as well as large signs. It should be on everything that is associated with your business and will allow your customers to have brand recognition with your company.